SPORT b. KIDS Arrives in China: A New Generation of Parisian Style Lan

Born from the spirit of SPORT b., SPORT b. KIDs brings French fashion heritage into the world of young explorers. Marking its first store opening in China on September 22, 2026, the brand reached an exciting new chapter through a successful opening that brings elegance, comfort, and self-expression to the junior fashion line.

SPORT b. KIDS is now open at Xiamen K11 Select which reflects the kind of world it wants to create. Rather than existing as a standalone kidswear destination, the Xiamen flagship forms part of a broader lifestyle concept bringing together Men's, Women's, Accessories, Kids, café, and floral artistry under one curated environment. Inside the SPORT b. Kids space, the brand's visual identity comes to life through dark, contemporary interiors, carefully curated merchandise, and of course the signature Dino. The experience extends beyond clothing, too. The SPORT b. Café creates a social space for parents and children, encouraging families to explore and experience the world of SPORT b. together while enjoying a sip of their favorite beverage.

What Exactly Is SPORT b. KIDS?

SPORT b., the active and contemporary expression of the agnès b. universe, SPORT b. KIDS brings the same creative spirit to a younger generation. At its heart is a meeting of two worlds: French chic and urban playfulness. The influence of agnès b.'s Parisian heritage can be seen in the clean, timeless approach to design, while SPORT b. Kids introduces a more energetic and playful attitude for children ages 3-12. The result is a fashion that feels conscious without feeling overly dressed up. SPORT b. KIDS introduces pieces that allow children to move, explore, play, and express themselves.

The collection is designed for boys, girls, and unisex dressing, covering ages 3 to 12. Its full wardrobe combines everyday essentials with seasonal and trend-driven pieces, from T-shirts, sweatshirts, and everyday basics to jackets, shirts, dresses, pants, accessories, and playful collectibles.

A New Generation, A New Direction

The opening of SPORT b. Kids at Xiamen K11 Select marks more than the arrival of a new children's fashion store in China. It introduces a new expression of the SPORT b. world, one designed specifically around the curiosity, energy, and individuality of a younger generation. With Xiamen now open, SPORT b. KIDs begins its next chapter in Asia while creating a space where young explorers can discover fashion, express themselves, and, most importantly, grow into their own style.

The world of SPORT b. KIDS is now open at Xiamen K11 Select.
Step in and discover contemporary French-inspired style made for young explorers!