STEAM is the Future.
STEAM jobs are growing 1.7x more than non-STEAM jobs. We felt that Indian education made children incapable of facing future challenges. We designed toys that incorporated the power of play with the fun of learning
While the world had moved on, the toy industry in India, we felt, was stuck in the past. There was hardly any innovation, with the bulk of the toys being imported from China. We wanted to create affordable and accessible toys that are proudly made in India.
With family units getting smaller and screen time longer, we felt the need to design toys that could help family members spend quality time together